What Are AIR MILES?
AIR MILES Canada is the largest and most popular coalition loyalty program in Canada. It's a free-to-join program that allows you to earn points with participating retailers and redeem those points for rewards.
AIR MILES are split up into two different types: Cash Rewards and Dream Rewards. When you collect AIR MILES as Cash Rewards, you'll be able to redeem them for eVouchers and discounts on everyday purchases with in-store partners. When you collect them as Dream Rewards, you will be able to use them for experiences, merchandise, and more.
How do you earn AIR MILES?
AIR MILES are best earned spending at participating retailers and by using an co-branded AIR MILES credit cards.
Unlike your traditional rewards program in which you earn a certain amount of points for every $1 spent, with AIR MILES you will usually earn 1 AIR MILES Reward Mile for every $20 spent.
While this sounds extremely low, AIR MILES are worth anywhere from 9.5 to 20 cents each depending on how you redeem them, so you're still earning a great return when earning them.
Here are the credit cards you can use to earn AIR MILES:
Best For Earning AIR MILES
How much are AIR MILES worth?
AIR MILES redeemed for Cash Rewards have a value of 10.5 cents. Every 95 AIR MILES that you redeem as cash rewards will give you a $10 discount or eVoucher for in-store purchases.
AIR MILES redeemed for Dream Rewards miles are worth anywhere from 9 to 20 cents each depending on the redemption. They can be used for merchandise, travel, and be put towards charitable donations.
AIR MILES value
|Value per reward mile in cents
|Dream rewards used for short-haul and last minute flights
|15 - 20
|Dream rewards used for car rentals
|13 - 15
|AIR MILES redeemed as cash rewards
|Dream rewards used for standard flights
|10 - 15
|Dream rewards redeemed for merchandise
|9 - 13
|Dream rewards used to book hotels
|9 - 11
Redeeming AIR MILES Cash Rewards
If you're looking for simple redemptions and want to always know how much your AIR MILES reward miles are worth, collecting AIR MILES as Cash Rewards will be the best option.
With Cash Rewards, every 95 AIR MILES you redeem is worth $10 towards your purchases instantly in-store with participating partners. You can also redeem them at the same rate for eVouchers online which are good at any time.
The participating partners for the program will vary by region, but some examples include:
- Uber Eats
- Foodland & Participating Co-ops
AIR MILES Cash Rewards value
Use the AIR MILES to cash calculator to determine how much your cash rewards miles are worth when redeemed towards in-store purchases and eVouchers.
|Cash value when used in-store and for eVouchers:
Redeeming AIR MILES Dream Rewards
AIR MILES collected as Dream Rewards is the standard way of earning AIR MILES Reward Miles and is the default option when you first signup for an AIR MILES account.
AIR MILES Dream Miles have an average value ranging from 10 to 15 cents each but can be worth more or less depending on the exact redemption. They can be used for travel, merchandise, and donations.
Redeeming AIR MILES for flights when collecting them as Dream Rewards will typically give your reward miles the best value. This will give you an average of 10 to 15 cents per reward mile meaning that 1,000 AIR MILES be worth roughly $100 to $150 in cash value.
Since AIR MILES redemptions on travel are pretty static, you can get even higher value for last minute bookings in which the cash price may have risen significantly. High value can also be found on short-haul flights within the Canada providences.
If you have an AIR MILES account, you can calculate how many points it will cost you to fly between two points using the AIR MILES Flights Map.
AIR MILES collected as Dream Rewards can be redeemed for hotels through the AIR MILES Hotels + Cars portal. When making comparisons of the AIR MILES portal vs booking directly with various hotels, this gives an average value of about 9 to 11 cents per reward mile.
AIR MILES collected as Dream Rewards can also be used for car rentals through the AIR MILES Hotels + Cars portal. When compared with booking cars directly through a car rental agency, this gives an average value of about 13 to 15 cents per reward mile.
Other forms of travel
AIR MILES can also be redeemed for vacation packages, cruises, and U.S. park tickets. All of these redemptions are redeemed through AIR MILES partner redtag.ca.
AIR MILES can be redeemed for merchandise ranging across many categories such as electronics, fashion & beauty, sports & fitness, kitchen & dining, and much more.
The value you get out of redeeming AIR MILES for merchandise will heavily vary. When comparing the cost between various items and their average retail price, I found redemptions giving as low as 9 cents per point and as high as 13 cents per point.
Convert Dream Miles to dollars
Use the AIR MILES Dream Miles Calculator to determine your dream miles value when used for flights, car rentals, hotels, and more.
|Dream Miles redemptions
|Average dollar value
|Short-haul and last minute flights
|$0 - $0
|$0 - 0
|$0 - $0
|$0 - 0
|$0 - 0
AIR MILES to dollars calculator
Calculate the exact cash value of your AIR MILES based on the cost of a redemption in cash versus the cost in rewards miles. This tool is useful when trying to decide if a redemption is worth it or not.
How much are AIR MILES worth when redeemed for Dream Rewards?
The Point Calculator values Dream Rewards AIR MILES at 12.5 cents on average, but they can be worth up to 20 cents or more based on the flight.
How much are AIR MILES worth when redeemed for Cash Rewards?
AIR MILES are worth around 10.5 cents each when redeemed for cash rewards.
Is AIR MILES Dream Rewards or Cash Rewards better?
AIR MILES Dream Rewards will typically always provide the better value over AIR MILES Cash Rewards.