What Is The Value of AMEX Canada Membership Rewards Points?

Points & Miles Value
Membership Rewards points have a wide range of values based on how you redeem them, but you'll get the best value of up to 2 cents when redeeming them towards travel.
Last Updated 2022-06-03

The value of Membership Rewards points range from 0.6 to 2 cents each. This means 10,000 AMEX points can be worth as little as $60 or much as $200 depending on how you redeem them.

Out of all available redemption options, redeeming your Membership Rewards points for travel will give your the best value of at 1 to 2 cents per point. Other redemptions such as gift cards, statement credits, and checkout with retailers will typically give you less than 1 cent in value.

How Much Are AMEX Points Worth In Canada?

Membership Rewards points earned with AMEX Canada are worth up to 2 cents each when redeemed for Fixed Point Travel through American Express. This means 10,000 points can be worth as much as $200.

You can also get a solid 1 cent in value redeeming them for flexible points travel redemptions, charity, and using them to wipe out purchases made to a Membership Rewards credit card.

AMEX Canada points value

Redemption option AMEX point value in cents
Transferring points to airline partners 1.2 - 2
Airfare via AMEX Fixed Points Travel program 1.5 - 2
Travel via AMEX Flexible Points Travel program 1
Charity donations 1
Redeeming points towards card purchases 1
Gift cards 0.76
Using points at checkout on Amazon.ca 0.7
Shopping for merchandise through AMEX Shop 0.4 - 0.6

AMEX Fixed Points Travel

The easiest way to get high value out of your Membership Rewards points is by using the AMEX Fixed Points Travel program. This will give you up to 2 cents per point for Economy flights and up to 1.8 cents per point for Business flights.

How does the AMEX Fixed Points Travel program work?

The AMEX Fixed Points Travel uses two charts: one for Economy flights and one for Business Class flights. Based on the route, you will be able redeem a set amount of points for up to a maximum ticket price listed for each route.

Route Points Max Ticket Price Point Value
Popular Routes Canada/U.S. (Short Haul) 15,000 Points $300 2 Cents
Explore Closer To Home Canada/U.S. (Short Haul) 20,000 Points $300 1.5 Cents
Discover North America Canada/U.S. (Long Haul) 40,000 Points $700 1.75 Cents
Pick Your Vacation Spot 50,000 Points $800 1.6 Cents
Discover Europe 60,000 Points $900 1.5 Cents
Worldwide 100,000 Points $1,700 1.7 Cents

Route Points Max Ticket Price Point Value
Explore Closer To Home Canada/U.S. (Short Haul) 50,000 Points $800 1.6 Cents
Discover North America Canada/U.S. (Long Haul) 100,000 Points $1,800 1.8 Cents
Pick Your Vacation Spot 120,000 Points $2,100 1.75 Cents
Discover Europe 140,000 Points $2,500 1.785 Cents
Worldwide 250,000 Points $4,500 1.8 Cents

Popular Routes

Popular Routes include short-haul routes between the following destinations:

  • Calgary - Vancouver
  • Montreal - New York
  • Toronto - Montreal
  • Toronto - New York
  • Toronto - Ottawa

Popular Routes are the sweet spot in the AMEX Fixed Points Travel program as you'll be able to get up to 2 cents in value which is not obtainable with the other routes.

Explore Closer To Home

Explore Closer To Home are short-haul routes within or from a Canadian Province/Territory to an adjacent Canadian Province/Territory or U.S. State. Do note that this does not include Alaska.

Discover North America

Discover North America are flights from a Canadian Province/Territory to a non-adjacent Canadian Province/Territory or U.S. State. This does not include Alaska or Hawaii.

Pick Your Vacation

Pick Your Vacation includes flights from Canada to Alaska, Bermuda, Caribbean, Central America, Hawaii, or Mexico.

Discover Europe

Discover Europe are flights from Canada to destinations in Europe.

Worldwide

Worldwide are flights from Canada to destinations in Africa, Asia, Australia, Middle East, New Zealand, South America, or South Pacific.

Benefits of using AMEX Fixed Point Travel

Some of the main benefits of using the AMEX Fixed Points Travel program are:

  • Book any airline, fly anywhere, and travel any day of the year
  • Book up to a day before departure
  • Book economy or business class flights
  • Book direct flights
  • Enjoy the travel benefits that comes with your AMEX card

No matter the flight availability, time of year, or peak/off-peak season, the flight will always cost the same.

Do note that the AMEX Fixed Points program will only be available if you have enough Membership Rewards points to cover all travelers at the fixed points amount.

AMEX Fixed Point Travel examples

Let's say that you want to fly in Economy from Toronto to Quebec City and that the cost is $450 for the base ticket plus $148.74 in taxes for a total of $598.74.

Since this is considered to be a short-haul flight, you can redeem 20,000 Membership Rewards points for up to $300 maximum off the base ticket price. This means you would end up paying $150 for the base ticket plus the same in taxes for a total of $298.74.

This would give your Membership Rewards points a value of 2 cents each since you redeemed 20,000 points for $300 off the base ticket price of $450.

One important thing to note is that the required amount of points based on what the route falls under does not change. In the above example, if the base cost of the flight was less than $300, it would still cost you 20,000 Membership Rewards points.

For example, I found a flight in Economy from Toronto to Winnipeg for a base price of $121 plus $105.63 in taxes and fees for a total of $226.63. This is a short-haul flight which means that it would still cost you 20,000 Membership Rewards points even though you can only wipe out up to $121 of the cost.

When using the AMEX Fixed Point Travel program, you will always want to make sure that the base ticket cost is as close to or over the max ticket price whenever possible.

AMEX Flexible Points Travel

AMEX Flexible Points Travel allows you to redeem 1,000 AMEX Points for $10 in travel credit for a point value of 1 cent each. The credit can be applied towards new travel purchases, including taxes, surcharges and fees, booked through the American Express Travel Service or through the americanexpress.ca/travel website.

This is a great option if:

  • You can't find a flight that offers good value or that fits your schedule using AMEX Fixed Points Travel
  • Transferring your points to Aeroplan or other programs will yield less value
  • You want to use points for any other type of travel outside of flights

This is an easy and straightforward way to get a minimum of 1 cent in value out of your Membership Rewards points.

AMEX Point Transfers

Membership Rewards points earned with AMEX Canada can be transferred to six frequent flyer programs and two hotel loyalty programs. This provides an alternative route for building rewards with your favorite programs.

Transferring points to airline partners will typically give your points more than 1 cent in value since airline miles are generally worth 1.2 to 1.5 cents on average for your standard redemptions.

Transferring points to hotel partners will typically yield lower value, but there are redemptions at high-end resorts that can give you well over 1 cent per point in value.

List of AMEX Canada transfer partners

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Other ways to redeem AMEX points

Other redemptions with AMEX will give you 1 cent per point and lower in value. This includes redeeming points on Amazon purchases, gift cards, merchandise, and statement credits.

Amazon Shop with Points

Membership Rewards points can be redeemed at checkout on Amazon.ca for a value of 0.7 cents per point. This means that 10,000 points is equal to $70 in cash value at checkout.

While this is a low redemption value compared to what you can get out of travel redemptions, Amazon will occasionally offer discount for using points on their website. This will be promos such as:

Use Membership Rewards points to get $X off a purchase of $Y or more

The good thing is that you generally don't have to pay for the full purchase in points. In fact, sometimes you can pay a single point, pay the rest in cash, and still receive the full discount.

Outside of that, I don't recommend using Membership Rewards points for purchases with Amazon. If you enjoy shopping with Amazon and want to maximize your rewards, consider picking up the MBNA Amazon Mastercard which will earn you up to 5% back on your Amazon.ca purchases.

Merchandise

Membership Rewards points can be redeemed for merchandise in the 'Shop' portion of the American Express Membership Rewards portal. The value you receive from shopping with AMEX will vary, but most redemptions that I tested hovered around the 0.4 to 0.6 cents range.

This is one of the lowest redemption values for Membership Rewards points, so I recommend avoiding the purchase of merchandise if you can.

american express shop merchandise

Gift cards

Membership Rewards points can be redeemed for gift cards starting at 3,250 for a $25 gift card. This gives your points a value of 0.76 cents per point.

Gift card denomination Cost in AMEX points
$25 gift card 3,250 points
$50 gift card 6,500 points
$100 gift card 13,000 points

American Express prepaid cards do not cost the same value as the standard gift cards. They can be redeemed at a value of 1 cent per point with the lowest redemption starting at 2,500 points for a $25 American Express prepaid card.

I also want to point out that Air Canada gift cards are available through the portal as well. I recommend avoiding these since you can transfer points directly to your Aeroplan account and use those points to book award flights on Air Canada for as much as 2 cent per point.

Charity

Membership Rewards points can be donated to Save the Children which gives your points a value of 1 cent each. Donations start at 1,000 AMEX Points for a $10 donation.

donate amex points to charity

Use Points For Purchases

Membership Rewards points can be used towards eligible purchases charged to your Membership Rewards credit card at a value of 1 cent per point. This means that every 1,000 AMEX Points you redeem towards purchases will give you a $10 statement credit.

This can be useful if you want to use your points to pay of purchases you've made to a card during the last 3 months.

Convert AMEX points to dollars

Use the AMEX Points Value Calculator to determine the dollar value (in CAD) of your Membership Rewards points when redeemed for travel, gift cards, and more. This will give you an idea of how much your points are worth on average.

Enter any amount of points to calculate the dollar value.
Points
Redemption option Average dollar value (in CAD)
Transferring points to airline partners $0 - $0
Airfare via AMEX Fixed Points Travel program $0 - $0
Travel via AMEX Flexible Points Travel program $0
Charity donations $0
Redeeming points towards card purchases $0
Gift cards $0
Using points at checkout on Amazon.ca $0
Shopping for merchandise through AMEX Shop $0 - $0

How to earn Membership Rewards points

Membership Rewards points are earned through intro bonuses and everyday spending across Membership Rewards credit cards. If you're looking to earn a lot of points, check out our top picks below.

You can input your monthly and yearly spend into our AMEX credit card point calculators to find out how many AMEX points you can earn. You'll also be able to calculate the cash value and the transfer of points to partners, and compare the results side by side up to two credit cards from any issuer.

Best For Lounge Access & Luxury Travel

The Platinum Card®
The Platinum Card®
Annual Fee: $699
Rewards Rate
3X
Earn 3X points on eligible dining and takeout purchases
2X
Earn 2X points on travel including flights, hotels, tours, and more
1X
Earn 1X points on everything else
Up To 80,000 Points
As a new Platinum® Cardmember, earn 60,000 Welcome Bonus points after you charge $6,000 in net purchases to your Card in your first 3 months of Cardmembership. Plus, earn an additional 20,000 points when you make a purchase between 14 and 17 months of Cardmembership. That's worth a total of $800 in statement credits.

Best For Travel Benefits

American Express® Gold Rewards Card
American Express® Gold Rewards Card
Annual Fee: $250
Rewards Rate
2X
Earn 2X points on eligible travel including flights, hotels, car rentals, cruises, and more
2X
Earn 2X points on eligible gas, grocery & drugstore purchases in Canada
1X
Earn 1X on everything else from dining to takeout, subscriptions, shopping, and more
Up To 50,000 Points
Earn a Welcome Bonus of 40,000 points when you charge $3,000 in purchases to your Card in the first three months of Cardmembership. Plus, earn an additional 10,000 points when you make a purchase between 14 and 17 months of Cardmembership. That’s $500 towards eligible Card purchases.

Best For Overall Value

American Express Cobalt™ Card
American Express Cobalt™ Card
Annual Fee: $12.99 per month
Rewards Rate
5X
Earn 5X points at restaurants and grocery stores including food delivery
3X
Earn 3X points on streaming subscriptions
2X
Earn 2X points on gas, travel, and transit
1X
Earn 1X points on everything else
Up To 30,000 Points
In your first year as a new Cobalt Cardmember, you can earn 2,500 Membership Rewards® points for each monthly billing period in which you spend $500 in purchases on your Card. This could add up to 30,000 points in a year.

Best For Lounge Access & Luxury Business Travel

Business Platinum Card® from American Express
Business Platinum Card® from American Express
Annual Fee: $499
Rewards Rate
1.25X
Earn 1.25X points for every $1 in Card purchases.
80,000 Points
Earn 80,000 Membership Rewards® points as a welcome bonus within the first three months of Cardmembership. That’s $800 in statement credit that can be reinvested in your business.

FAQ

How much are AMEX Membership Rewards points worth in Canada?

AMEX Canada points are worth 1 to 2 cents each when using them towards travel with the Fixed Point Travel or Flexible Points Travel redemption options.

Can AMEX Canada Membership Rewards points be transfered to partners?

Yes. Points can be transferred to 8 partners including Air Canada Aeroplan, Marriott Bonvoy, and British Airways Executive Club.

What can you redeem Membership Rewards points earned with AMEX Canada for?

AMEX Canada Membership Rewards Points can be used for travel, merchandise, and gift cards. You can also redeem them on Amazon.ca, donate them to charity, or apply them to your account as a statement credit.

How do you earn AMEX Membership Rewards points in Canada?

Membership Rewards points are earned through intro bonuses and everyday spending across American Express Canada Membership Rewards credit cards.

How much is 30,000 AMEX points worth in Canada?

30,000 Membership Rewards points earned with AMEX Canada are worth up to $600 towards travel.

How much is 75,000 AMEX points worth in Canada?

75,000 Membership Rewards points earned with AMEX Canada are worth up to $1,500 towards travel.

How much is 100,000 AMEX points worth in Canada?

100,000 Membership Rewards points earned with AMEX Canada are worth up to $2,000 towards travel.