The best value of Choice Privileges Points will come from redeeming them towards free nights at Choice brand hotels. Outside of that, the only other option in the UK is transferring them to partners.
What is the value of Choice Rewards points in the UK?
The Point Calculator values points earned with Choice Rewards UK at 0.4p each meaning that 10,000 points is roughly equal to £40. Points can also be transferred to Choice's travel partners.
|Redemption option||Redemption value in cents|
|Free nights at Choice brand hotels||0.4p|
Redeeming Choice points for free nights
The only option you have when it comes to redeeming Choice Privileges Points in the UK outside of transferring them to partners is to use them for free nights.
I found that redeeming points will give you around 0.4p on average, but it's easier to get more or less value depending on the hotel. For example, I was able to get 0.52p in value making a booking at the Clarion Collection Hotel St. Albans City Centre.
It's also easy to come across low value if you're not careful.
The Comfort Inn Victoria in London for example has a base price of £53 plus taxes, but can still cost as much as 20,000 per night. This redemption would give your points a low value of 0.28p.
When it comes to redeeming Choice Points, you'll want to compare the cost in cash and the cost in points in order to find which properties in any given area is offering the best bang for your point.
Choice doesn't have a redemption chart or any kind of (known) order to their pricing, so you will not know the value of your points until you start comparing prices and running the numbers.
On top of that, the reward costs for hotels will occasionally fluctuate. A hotel that you're looking at now could be 16,000 points today and 20,000 points tomorrow.
Choice Hotels Transfer Partners
Choice Hotel Points earned with Choice Rewards UK can be transferred to a handful of partners. This can be done through the Rewards Exchange option after you've linked a partner to your Choice Privileges account.
The transfer ratio will vary depending on the partner, but more than half of the partners transfer at a 5:1 ratio meaning 5,000 Choice Points will give you 1,000 miles/points with partner programs.
If you need to top off a frequent flyer account or you're trying to empty your Choice Privileges Points balance, this is solid option.
List of Choice Rewards UK transfer partners
How To Transfer Choice Points
You can transfer Choice Points directly to the following programs instantly using their rewards portal:
- Air Canada Aeroplan
- Alaska Airlines Mileage Plan
- Aeromexico Airlines Club Premier
- Amtrak Guest Rewards
- United Airlines MileagePlus
- Qantas Frequent Flyer
In order to transfer Choice Privileges Points to these partner, you'll need to make sure that your profile is set to earn Choice Privileges Points under Manage Loyalty Programs.
You can transfer Choice Points by following these steps:
- Go to the Choice Rewards Exchange Portal.
- Click Transfer Now.
- Log into your Choice Privileges Account.
- Select the program you want to transfer points to.
- Select how many points you want to transfer.
- Confirm the transfer.
Transferring To Other Partners
Do note that you cannot use the Choice Hotels exchange portal to transfer points to the following programs:
- Czech Airlines OK Plus
- Spirit Airlines FREE Spirit
- Virgin Australia Velocity Frequent Flyer
For these programs, you will need to call Choice Customer Service in your region. Transferring points to these programs will take 2-6 weeks.
Convert Choice points to pounds
Use the Choice Points Value Calculator to determine the value of points earned with Choice Rewards UK. This will give you an idea of how much your points are worth on average.
|Redemption option||Average value|
|Redeeming points for free nights||£0|
How much are Choice Hotel points worth?
The Point Calculator value Choice Rewards UK Points at 0.4p each when redeemed for free nights. This means 10,000 points are worth about £40.
How many Choice Points do you need for a free night?
A free night at Choice starts at 8,000 points per day.
How many points do you get per stay at Choice hotels?
All members earn 10 points per US$1 as a base rate. Additional points can be earned per US$1 spent based on Choice Privileges elite status.
Do Choice Points expire?
Yes. Choice Points will expire if there is no qualifying activity at least once every 18 months. You can stay active by earning and redeeming points.
How many transfer partners does Choice have?
Choice Points can be transferred to 9 partners including Air Canada Aeroplan, United MileagePlus, and Qantas Frequent Flyer.
How many Choice Points equals 1 airline mile?
The transfer ratios will vary by airline partner, but the most common ratio is 5 Choice Points for 1 airline mile.